Industrial Marketing · GEO · Applied AI
I'm Marcelo Costa — 15 years in B2B marketing, marketing manager in heavy industry. I write about GEO, applied AI and positioning for companies that have an excellent product and marketing that doesn't keep up with the operation.
When a metric becomes a target, it stops measuring what matters. How Goodhart's Law distorts industrial B2B marketing and how to avoid the trap.
Open Knowledge Format (OKF), from Google Cloud, standardizes the "LLM Wiki" and determines whether AI cites or ignores your company's technical knowledge.
AI-First isn't a chatbot on the website. What changes when the product is physical, why industry confuses a tool with a paradigm — and where the change begins.
Let's talk on LinkedIn?
Industrial marketing, applied AI and what actually works in technical B2B — no marketing fluff and no theory detached from the operation.