GEO, SEO, AI marketing and B2B branding — written from inside the operation.
When a metric becomes a target, it stops measuring what matters. How Goodhart's Law distorts industrial B2B marketing and how to avoid the trap.
Open Knowledge Format (OKF), from Google Cloud, standardizes the "LLM Wiki" and determines whether AI cites or ignores your company's technical knowledge.
AI-First isn't a chatbot on the website. What changes when the product is physical, why industry confuses a tool with a paradigm — and where the change begins.
Contextual hallucination isn't just an AI error — it's a brand risk for industrial companies. What happens when AI answers with wrong parameters about your B2B product.
Thin source pool: how to identify where AI engines can't find answers for your industrial niche — and publish before your competitors do.
GEO for industrial B2B: how to structure technical expertise to be cited by ChatGPT and other AIs before competitors enter the specification process.